be curly™ set

Our 4-step curl-protecting system dramatically reduces frizz and defines curl.
be curly™ shampoo
Gently cleanse your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.
be curly™ conditioner
Condition your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.
be curly™ curl enhancer
Intensifies curl, combats frizz and boosts shine on curly or wavy hair. Wheat protein and organic aloe infused styling creme expands when hair is wet and retracts when hair is dry to intensify your curl or wave.
be curly™ style-prep™
Pre-style treatment creates the perfect foundation for curly hair styles. Detangles, moisturizes and defines curls as it seals the cuticle, taming frizz all day.