Description
DETAILS
All-day straightness and shine.
• Exclusive plant infusion—a blend derived from organic aloe, maize and guar bean—helps create a smooth new surface on hair
• Delivers long-lasting hold to maintain a straight style all day
• For guests who occasionally straighten hair
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
USAGE
TIPS
Pro Tips From Antoinette Beenders, Aveda’s Global Creative Director and award-winning stylist
• For curly, coarse hair: apply glossing straightener from roots to ends
• For straight to wavy hair: apply from mid-length to ends
• Pre-dry your hair with the dryer nozzle facing downward until hair is about 70% dry
• If you prefer to use a flat iron, use ceramic, because it heats faster and protects the hair better
INGREDIENTS
Ingredients: WaterAquaEau , Propanediol , Dimethicone , Phenyl Trimethicone , Dimethiconol , Hydroxypropylcellulose , Hydrolyzed Wheat Protein PG-Propyl Silanetriol , Aloe Barbadensis Leaf , Hydroxypropyltrimonium Hydrolyzed Corn Starch , PEG-40 Hydrogenated Castor Oil , Sodium Magnesium Silicate , Hydroxypropyl Guar , PVP , Fragrance (Parfum) , Limonene , Geraniol , Citral , Linalool , Citronellol , Farnesol , Isoeugenol , Sodium Chloride , Ethylhexylglycerin , Dehydroacetic Acid , Phenoxyethanol , Benzoic Acid <ILN43523>
RESPONSIBLE PACKAGING
4.2 fl oz/125 ml: Tube is minimum 59% post-consumer HDPE and up to 41% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
RESPONSIBLE Manufacturing
First beauty company manufacturing with 100% wind power in our primary facility.
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