smooth infusion™ naturally straight
• As you blow-dry your hair, plant-derived fibers help create a locking layer to help hold your hair straight.
• Certified organic cassava root helps form a barrier against intense humidity to help you forget about frizz.
• Straight styling becomes faster and easierAveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
TIPS FOR EXTREME CURL
• Begin with smooth infusion™ style-prep smoother™ to set the foundation for a beautiful straight style.
• Apply naturally straight one section at a time to ensure a thorough application. Use a brush and blow dryer to straighten hair.
• You can also flat-iron if necessary. If you have very tight curl, you’ll love the soft, straight finish you get from flat-ironing hair after blow-drying it.
5 fl oz/150 ml: Tube is minimum 59% post-consumer HDPE and up to 41% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
First beauty company manufacturing with 100% wind power in our primary facility.